The Psychology of Color: How Colors Shape Our Emotions and Decisions Colors surround us every day and wield tremendous influence over our emotions, moods, and behaviors. This fascinating field, known as color psychology, explores how different hues affect the human psyche and how we can harness this knowledge in our daily lives, work, and creative endeavors. What is Color Psychology? Color psychology is the study of how colors influence human behavior and emotional responses. It combines elements of physiology, neuroscience, and psychology to understand why certain colors make us feel calm while others energize us, or why some shades inspire trust while others create urgency. Research shows that our brains process color information incredibly quickly – within 90 seconds of viewing something, people make subconscious judgments about it, and between 62-90% of that assessment is based on color alone. This rapid response suggests that color perception is deeply rooted in our ev...
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